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Auburn football: Tiger fans love new Tank Bigsby and Smoke Monday logos

Auburn football running back Tank Bigsby (4) has the ball stripped by Auburn defensive back Kamal Hadden (19) during Auburn football A-Day spring game at Jordan-Hare Stadium in Auburn, Ala., on Saturday, April 17, 2021.

It’s July 4th, ladies and gentlemen. Today, we as Americans celebrate our freedom and independence. A few days ago on July 1st, the players that make up the Auburn football program–as well as college athletes across the nation–were celebrating their newfound freedom to monetize their name, image, and likeness, and many kicked off the good times with sponsorship deals.

All in the last week, Bo Nix simultaneously became the face of Milo’s and impetus for sewer systems across the state being filled with sweet tea from bitter Bammers, TJ Finley landed an underwear endorsement, and several other players scored endorsements ranging from the Locked On Auburn podcast to YOKE Gaming.