Analyst explains why SEC, Big Ten want UNC, don't want FSU, Clemson

The SEC and Big Ten want major media markets, meaning UNC is more desirable than FSU and Clemson | Kirby Lee-Imagn ImagesThe SEC and Big Ten have been expanding the past few years, with the former adding the Texas Longhorns and Oklahoma Sooners, and the latter bringing on the USC Trojans, UCLA Bruins, Oregon Ducks, and Washington Huskies.

Sports media consultant Jim Williams pointed out that the two conferences would rather land the North Carolina Tar Heels than the Florida State Seminoles and Clemson Tigers because of market size.

"Many of you all out there are saying FSU and Clemson have better ratings and that is true. But now for the Big Ten and SEC they want the market and neither has a…