YellaWood and its parent company, Great Southern Wood Preserving, agreed to a significant sponsorship deal with Auburn University to have the brand's name displayed. One Tigers legend will have his name displayed.
On3's Justin Hokanson explained AU's gesture to four-time SEC Championship head football coach Pat Dye on Wednesday.
"Sources tell AuburnSports the deal will be a five-year, eight-figure deal. The logo will feature the words “Pat Dye Field” with the Yellawood logo below it. Sources tell AuburnSports that Rane wanted Pat Dye’s recognition to be larger than the YellaWood logo," Hokanson wrote.