The videos keep rolling across your social feeds: Boca Juniors fans on the beach in Miami, while Palmeiras fans light up Times Square. You'll hear it in the stands and see it in the scenes, too: River Plate fans belting out songs in Seattle and Flamengo supporters roaring during the individual player introductions.
The FIFA Club World Cup may be a global tournament, but in the United States, it feels unmistakably South American.
All six CONMEBOL clubs -- the above quartet, plus Fluminense and Botafogo -- avoided defeat in their opening matches (three wins and three draws), but the South American fan bases have also been the most boisterous, showed up in the biggest numbers, and deservingly drawing all the attention.