Nike bets right on Game 1 of the ECF, and Carroll upsets the Shoe Gods with a sneaker switch.
According to Nike, Cleveland should not just win the Eastern Conference Finals, but they should slay Atlanta. Nike has a limited amount of signature athletes, and Cleveland's roster contains two of these esteemed players. The Hawks, on the other hand, have no signature Nike athletes. So far, with Cleveland up 1-0, it looks as though Nike is paying the right athletes.
Kyrie Irving is one of Cleveland's signature athletes. His first signature released last year, and his shoes resemble a Velociraptor.