When architects first presented designs for the renovation of what was then called Philips Arena, they proposed placing four video boards in the corners of the building instead of hanging a customary board above the court.
“We told them, ‘Wow, that’s really interesting; that’s engaging; that’s aggressive,’” Hawks CEO Steve Koonin recalled. “But we said, ‘Let us think about it.’”
Ultimately, Hawks officials went back to the architects and said they wanted both options – four corner boards and a center-hung board.
So when the Hawks’ renovated and renamed home reopens this month, State Farm Arena will feature a wealth of video screens.