It’s not just the Hawks’ win-loss record that has declined this season. So, too, have their local TV ratings.
According to an analysis of Nielsen data for NBA teams by Sports Business Journal, the Hawks have tied for the league’s second largest decline in local ratings.
The Hawks averaged a 1.28 rating for their games on Fox Sports Southeast through late January, down 33 percent from their 1.9 local rating at a comparable point last season, the study showed.
