The Hawks have teamed with the Prostate Cancer Foundation for a campaign aimed at education and awareness of the disease that affects more than four million men in the United States. The team announced the partnership on Thursday.
Hawks Vice Chair of the Board and Basketball Hall of Famer Grant Hill and NFL great Calvin Hill will lead the effort.
African-American men are 76 percent more likely to be diagnosed with the disease and more than twice as likely to die than men of other ethnicities.
In recognition of Black History Month and to bring greater awareness to the African-American community of the disease, the team and foundation have kicked off the Black History Month Assist Challenge in February.