So So Def Founder and Iconic Producer Jermaine Dupri To Sign the New adidas Trae Young 1 ‘So So Def’ Basketball Shoes Available in the Hawks Shop at State Farm Arena. Night to Include Special Performances of So So Def Classics by Jagged Edge and Bonecrush
ATLANTA – As a continuation of the multiyear partnership between the Hawks and global sports and lifestyle brand adidas, the two companies have teamed up around the recent launch of the Trae Young 1 “So So Def” colorway, a tribute to the iconic Atlanta-based record label. To celebrate the shoe’s release and the label’s history, So So Def founder and prolific producer Jermaine Dupri will make a special appearance at the Hawks game on Sunday, Nov.