ATLANTA -– On Wednesday, the Atlanta Hawks and State Farm unveiled their first State Farm Good Neighbor Club in South Fulton, located at Welcome All Park, the sixth club renovation within the partnership. Unique to the other Good Neighbor Clubs, this space has a focus on gaming and technology, and will support the launch of the park’s esports program and expose youth to future career opportunities in the esports industry. Welcome All Park is already home to a Hawks and State Farm co-branded basketball court which was originally built in 2015.
With a commitment to provide on-going programming within these communities, the Hawks partnered with State Farm to transform rooms in the recreation centers attached to previously renovated outdoor co-branded basketball courts into Good Neighbor Clubs.