In their first season out of the playoffs in ten years, the Atlanta Hawks reportedly lost more than half their viewership on Fox Sports Southeast, the local television partner of the team. Sports Business Daily brings word that no team in the league dropped further in the ratings from 2016-17 than the Hawks, who have consistently struggled to draw eyeballs in the Atlanta market. 2017-18 was the worst year for the Hawks since 2006-07, when they finished 30-52 before nabbing Al Horford in that June’s NBA Draft.
Atlanta finished third from the bottom in overall ratings, just ahead of Orlando and Brooklyn.