The Atlanta Hawks are struggling on the floor this season, even if that was largely expected before the 2017-2018 campaign began. The team is in the midst of a rebuilding phase after reaching the postseason in ten consecutive years but, with the NBA’s lowest home attendance by a significant margin, there is reason to believe that local interest has waned with this particular group.
Now, John Lombardo and John Ourand of the SportsBusiness Journal are reporting that, in addition to the attendance issues, the Hawks are also badly struggling in the area of television ratings. Atlanta’s average Nielsen rating of 0.