ATLANTA -- The Atlanta Hawks and Kumho Tire USA announced today that they have entered into a multi-year partnership making the newly based in Georgia company the official tire of the local NBA team. The agreement provides for co-branding through the team’s in-arena, television and radio assets as well as the creation of exclusive digital content focused on the Hawks’ away game schedule, featuring game recaps and unique stories around Hawks road trips all season.
The recently signed deal lengthens the list of major Atlanta-based corporations that have chosen to forge marketing alliances with the NBA team known for its unique approach to millennial marketing, including an award-winning social media voice, nationally recognized creative promotions as well as extensive business connectivity throughout the city.