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Assessing the Atlanta Hawks CEO’s Plan to Boost NBA Ratings

Atlanta Hawks CEO Steve Koonin has a plan to save the NBA. With the ratings down across the board, Koonin proposed starting and ending the season two months later than normal at the MIT Sloan Sports Analytics Conference late last week.

The idea is that by starting in December rather than October, early season NBA games would not have to compete with the NFL as much. With the Super Bowl taking place in early February, the two leagues run simultaneously until the Trade Deadline. Add in the MLB Playoffs and College Football, October is a very busy month sports-wise.