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In the late summer of 2014, Falcons Pro Bowl safety William Moore revealed his special talent as a freestyle lyricist on HBO's Hard Knocks. Sitting on the trainer's table surrounded by teammates, Moore ripped off a 42-second freestyle rap that captivated not only his peers but football fans across the country.
Moore has also sparked heavy interest from Interscope/Bad Boy platinum-selling recording artist French Montana.
Over the course of Moore's career, the Atlanta Falcons have released several of his freestyles on YouTube, with Moore receiving positive feedback from fans.