Throughout my time writing about the Atlanta Falcons, they have been great at marketing the team. I’ve spent several years in marketing, and the measure of success really boils down whether people think you’re good at what you do. That’s harder to sell in football where the results are wins and losses and concrete statistics, but it’s still a sometimes herculean effort.
Atlana’s been better over the last decade or so than they have been at any point in franchise history, but when you’re selling greatness, there’s still work to be done. After two 7-9 seasons when the results are lackluster and the owner has made the controversial decision to keep the front office and coaching staff more or less intact, that work is even more difficult.