The most overused phrase in sports at the moment is “trust the process”; everyone from the Philadelphia 76ers to Camping World Stadium owner Marcus Lamonis is using it. Yes, I am guilty about using that phrase too.
But this phrase fits. No franchise goes from rebuild to world champion in 12 months, there is an actual process. Players and coaches must learn how to win before they can win on the ultimate stage. Unfortunately for the Falcons, they caught lightening in a bottle early in their process and managed to throw their process into hyper-drive and created an unrealistic expectation among the entire fan base.