Introducing the Falcoholic offseason mailbag

Some of the greatest movies in film history begin with a prologue. An iconic scroll that introduces the viewer to a galaxy far far away. The Joker pulls off an unforgettable heist. A hobbit finds a small golden ring.

An effective prologue provides context for an audience as they are introduced to the world they’re about to inhabit for the next couple of hours. It has to be captivating, though. It must entice viewers to invest with both heart and head for the story about to unfold.

The Atlanta Falcons are in their prologue.

Don’t get me wrong, there’s nothing more important right now than Atlanta’s head-coaching vacancy. But the decision Arthur Blank, Rich McKay and whoever else they consult…