After peeling back prices on some of their most popular items last year to unprecedented levels, the Atlanta Falcons are ready to shock the sports world again with the $5 craft beer.
The Falcons aren't saying who is making the beer, but it's produced in small batches locally and costs $5 for 12 ounces and $7 for 20 ounces, the lowest price for a craft beer offering in the four major North American sports.
The beer, a pale ale, was the winner of a taste test among Falcons and Atlanta United season ticket holders. The $5 matches the price the team charged for a regular domestic beer on draft last year.