Atlanta Falcons owner Arthur Blank, who enjoyed a profit at the new Mercedes-Benz Stadium despite having the lowest food and beverage prices in major professional American sports, hopes the model catches on with other NFL teams as well as other sports franchises.
"I think you find ways to be sensitive and supportive of your fans, and that's the way that we could do it," Blank told ESPN during a phone interview Friday. "I think other owners are trying to find ways to create a better fan experience in their stadiums. We've received a number of questions about, 'How does it work?