The Atlanta Falcons identity, or lack thereof, is a distant memory. The on the field product this season has been beyond embarrassing. The coaching staff and front office don’t seem to know what they want the team to be anymore, with the lack of production and success this season.
The Falcons need to get back to and find their core identity if they want to be successful again. In order for any business to be profitable, this has to be accomplished.
Somebody, whether it be Arthur Blank or the new general manager and/or head coach next season needs to decide how this team will look and should look next season and into the future.