The NFL is like any other giant company with a growth-first mindset, in that it isn’t content to stay in its current footprint. The NFL wants to be top of mind every single day, and it wants to be on as many minds as possible while doing so.
International expansion is one way to do that, and it’s one the league has been ardent to explore. From the annual trips to England, upcoming swings through Germany, Spain, and Ireland, and last year’s big opener in Brazil set to repeat this year, the NFL is seeking to gain a worldwide toehold.