Baseball revenue fell by fifty percent to $102 million in the three months ending September 30, Atlanta Braves parent Liberty Media disclosed this morning. The current quarter will be even worse – the franchise’s push deep into the playoffs won’t produce any revenue, “given the structure of the MLB playoffs to accommodate COVID-19 safety protocols, but the Braves will incur modest expense due to travel and other associated costs,” the company stated in its third quarter financials, released before the market opened today.
Poor financial results for the team aren’t a surprise – more than half the baseball season was cancelled due to the pandemic, and no fans were able to attend games.