Editor’s note: This article was written by Erik Bacharach and first appeared in Sports Business Journal, the industry’s leading source of sports business news, events and data.
There is little question that MLB’s most in-demand team is the Atlanta Braves. But the organization is not using its ever-growing waitlist for season tickets, record-setting attendance figures and spike in TV viewership as a prompt to stop taking big swings.
Quite the contrary.
“We’re in a fantastic place,” Braves President Derek Schiller said, “but we’re not going to rest on our laurels.