You only need to pick up a newspaper, visit a website or check social media to see how things have changed since Unai Emery took charge at Aston Villa.
In recent transfer windows, the club have taken great delight in announcing signings that only a handful of people had any idea were happening.
Remember Danny Ings in summer 2021, or Diego Carlos 12 months later? Nearly £60million spent and nobody outside Bodymoor Heath – apart from the selling clubs and the players’ families and representatives – had a clue beforehand. It was like a reverse magic trick: now you don’t see it, now you do.