FA Cup magic swept unseen through the damp streets of Stevenage and left its mark with a surge in sales of the third kit worn at Aston Villa and a brisk trade in tickets for a promotion six-pointer on the horizon against Leyton Orient.
'He's still bouncing,' explained one mum as she popped into the club shop to secure one of the limited-edition white shirts for her young son, while behind the counter a growing mound of online sales waited for packing and posting.
There had been a queue at the door when they opened for business at 10am and a steady stream of fans followed, all keen to relive the drama of the comeback at Villa Park, all in agreement that it eclipsed the time they knocked out Newcastle in 2011 or the goalless draw against Tottenham, a year later.