Birmingham's plan to build a sports venue similar to Manchester City’s Etihad Campus has the potential to transform the region, insists West Midlands marketing chief Joel Lavery.
At the Sport Accord Conference in the second city this week, Blues chairman Tom Wagner discussed the club’s ‘multi-billion-pound’ project to deliver a setting that would have Birmingham’s stadium at its heart, as well as training, academy and wider business and entertainment facilities.
Lavery is strategic lead for major sporting events for the West Midlands Growth Company, which aims to turn the area into a key destination for sport.