Aston Villa has released a host of CGI images illustrating plans for the future of Villa Park.
After holding a public consultation exercise in June and July, the football club is set to submit a planning application at the end of August.
Proposals include an increased stadium capacity of more than 50,000.
Aston Villa's CEO Christian Purslow said the CGI images showed the club's vision, including a new "commercial destination".
He said the hub, to be known as Villa Live, would provide a community space for fans to visit during matchdays and at other times.