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Aston Villa REFUSE to abandon a new three-year shirt sponsorship with BK8 despite the online casino being dropped by Norwich in 2021 over sexually provocative adverts... as campaigners call for Government action over gambling adverts

Aston Villa have refused to abandon their new shirt sponsorship deal with a controversial gambling firm despite holding a crisis meeting with their own fans.

The Premier League outfit are understood to have agreed a three-year partnership with online casino BK8, who were axed by Norwich in 2021 over sexually provocative adverts.

After the news emerged earlier this month, the Aston Villa Fans Consultation Group (FCG) said they were ‘extremely disappointed’ and called on the club to ‘re-evaluate’ the deal.

Aston Villa have refused to abandon a new shirt sponsorship deal with gambling firm BK8

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