The winners of this weekend's Sky Bet Championship play-off final between Aston Villa and Fulham will land a jackpot of at least £160million.
Promotion to the Premier League is the biggest prize in world football and the winners could rake in more than £280million if they survive their first season in the top flight.
Villa and Fulham hope to join Wolves and Cardiff in the Premier League next season with victory in Saturday's annual winner-takes-all clash at Wembley.
The winners will benefit from future additional revenue of at least £160m across the next three seasons, which could rise to in excess of £280m if they retain their Premier League status.