While Arsenal fans continue protesting about the club's sponsorship deal with Visit Rwanda, the African country's tourism board has signed a deal with another top European football side.
Spanish giants Atletico Madrid have agreed a three-year contract with Visit Rwanda, and their men's and women's teams will carry its logo on their shirts next season.
Rwanda's long-standing partnerships with Arsenal, Bayern Munich and Paris St-Germain have come under the spotlight after increased violence in the eastern part of the Democratic Republic of Congo, where authorities say 7,000 people have been killed since January.