With 26 goals in all competitions this season, a starting berth in Spain's first XI for this summer's Euros, and top billing in tonight's Europa League semi-final against Arsenal, people are starting to talk about Gerard Moreno – well, you can't have everything.
It's been a long slow climb to the top for the 29-year-old centre forward and he has enjoyed the relative anonymity along the way.
'I don't really like people talking about me that much,' he says in the build-up to the biggest game of his life. 'I don't like to see myself in the news.