It was the advert that managed to go viral in an age when social media hadn't even been invented.
Say 'The Cage' or 'Nike Cage' to any football fan above a certain age and they'll know precisely what you're talking about.
Nike's seminal series of adverts ahead of the 2002 World Cup were a masterclass in how to shift football boots, inspiring kids all over the world to emulate the array of dazzling flicks and tricks on display down the local park.
For those who don't remember, 'The Cage' was a secret three-a-side tournament held in a ship's hull, refereed by Eric Cantona to a banging Elvis Presley soundtrack and starring 24 of the greatest footballers of the time, from Ronaldinho to Paul Scholes, Luis Figo to Thierry Henry.