So how has the team progressed since then?
"A lot of things [have changed since then] that I wanted to implement, not just towards the players but around the club, in terms of the culture," Arteta said. "I'm seeing very good signs in progress.
"A lot of things about our way of playing and our style as well, even though the circumstances in some of the games have made it a little bit more difficult than expected. But in general, I can see the direction towards what I wanted a month ago.
"I think that one of the important things is creating that connection again with the fans.