Non-League Day was set up by James Doe in 2010 as a social media experiment, after being inspired by a pre-season trip to Devon to watch Queens Park Rangers play at Tavistock. It has now grown to become an annual part of the football calendar, backed by Premier League and Football League clubs, MPs, celebrities, media organisations, charities and most importantly the non-league clubs themselves and the fans who turn up on the day.
Always scheduled to coincide with an international break, Non-League Day provides a platform for clubs to promote the importance of affordable volunteer led community football while giving fans across the country the chance to show support for their local non-league side.