We have unveiled our first-ever Christmas campaign, Make Arsenal Dreams Come True This Christmas, celebrating the magical moments and sense of belonging that make being part of the Arsenal family so special.
The campaign kicks off with a festive ad featuring the story of a young supporter who finds himself locked inside The Armoury store after closing time, marking the start of what becomes an unforgettable night at Emirates Stadium.
The young supporter – played by actor and Gooner Zacharia – makes the most of his chance, exploring Christmas gifts available in The Armoury, holding a press conference from the hotseat used by Mikel Arteta and Renée Slegers, feasting in the luxurious hospitality suites, and scoring a goal in front of the famous North Bank, all before falling asleep in the home changing room after a magical night.