Whether it’s Lotte Wubben-Moy penning a letter to Boris Johnson’s government urging them to make football more readily available to girls in schools, or Ella Toone setting up her own ET7 Academy, England’s Lionesses are keenly aware of seizing the moment.
Women’s football has never been more popular, and this generation of players are determined to make sure the surge in attention becomes lasting change. Alessia Russo is one of those leading the charge.
For the Arsenal and England striker, that means creating opportunities for girls who might otherwise drift away from the game — starting with her own foundation and a brand new tournament in her name.