Forza Insider, Sodyo, Salsa Sound, and Versus Africa will all have the opportunity to pilot their concepts aimed at enhancing the fan experience for Arsenal supporters around the world.
This is after Arsenal and Yolo Group decision-makers selected the teams for further collaboration and investment after an intensive seven-week online programme through The Arsenal Innovation Lab.
The Arsenal Innovation Lab powered by Yolo Group drew more than 500 applications from tech startups that could bring innovative concepts to enhance the fan experience. Eight teams were chosen to pitch their ideas from six countries — Sweden, Germany, Nigeria, Israel, Dubai, and the UK — highlighting the global reach of the programme.