Tuesday night's Champions League clash between Arsenal and PSG will involve not just two of the game's biggest clubs, but two of its most fashionable.
Arsenal and PSG have become two of the game's most stylish outfits thanks to a series of brand deals, celebrity endorsements, and how they dress. How they act. How they play.
Declan Rice's side quest as a London Fashion Week model, walking the runway pitchside at the Emirates Stadium, sent a strong message: as a club, we are bold, glamorous, and high-profile.
The Gunners have hoovered up celebrity fans from Anne Hathaway, to Dua Lipa, to Lewis Hamilton, to Andy Murray, to long-serving matchgoer Keir Starmer.