The leading football player agency, which represents Gareth Bale, Ben Chilwell and Jack Grealish has appointed former England international Lianne Sanderson to lead a women's sports division, in a sign of the increasing commercial strength of the game.
Sanderson, who won 50 international caps during a career with Arsenal, Chelsea and Juventus, said that too many female players were still having to negotiate their own contracts and felt pressurised into deals.
Her appointment comes ahead of the first Women's Super League season under the new Sky/BBC TV deal which will bring £24million into the sport over three years.