Asahi Super Dry and Arsenal have today announced a new global partnership that will see Japan’s number one beer become the club’s Official Beer Partner.
The partnership will see Asahi UK gain exclusive pouring rights for lager, ale and cider at the club’s home ground, Emirates Stadium, serving supporters on matchdays across both men’s and women’s fixtures from the beginning of the 2025/26 season.
Asahi’s world-class brands – Asahi Super Dry, Cornish Orchards and Meantime – will be served at bars throughout Emirates Stadium and showcased to supporters through new, revamped bars and branding.
The agreement will also see Arsenal legends become part of new digital content and campaigns, connecting with Arsenal’s supporters around the world.