Arsenal invest in I Like That

Arsenal Football Club are delighted to have become investors in e-commerce company I Like That.

The investment has been made through the Arsenal Innovation Lab, which launched in September 2017 with the aim of working with start-up organisations to identify ground-breaking new fan experiences.

I Like That delivers secure and seamless e-commerce within sports content. On Arsenal.com for instance, a fan can click on an image of their favourite player and automatically buy their shirt without leaving the page they are on.

The London-based start-up, founded by Sam Mohammadi, was one of six organisations chosen from over 250 applicants worldwide to take part in Arsenal's Innovation Lab programme…