The story goes that when Andrea Berta quit a safe job in banking in his mid-20s to gamble on a career in football his aghast mother came close to fainting.
They are not passing out yet in north London, but Berta’s transfer dealings have already left Arsenal’s supporters feeling dizzy, not to mention giddy.
Last week, the 'homecoming' of Crystal Palace’s Eberechi Eze (£68million) to the club he grew up supporting followed a host of others through the door, including Viktor Gyokeres (£63.5m), Martin Zubimendi (£51m), and Noni Madueke (£52m).
It is a shopping spree under the new sporting director that would make Dale Winton wince, with a staggering £267m spent on seven players - and a deal for Bayer Leverkusen's Piero Hincapie being worked on too.