The "PR Bell" sits at the center of the weight room inside Arkansas State University's football facility. The instrument was reintroduced under new head coach Butch Jones, and it's there to be hammered any time one of his football players sets a new personal record dead lifting or in the bench press.
The Red Wolves have kept it busy this offseason.
"It's been ringing a lot," senior safety Elery Alexander said. "There's been so many PRs. Too many PRs."
The return of the celebratory bell is among the few material changes Jones has made since he arrived from the University of Alabama in December.