Don't tell those in the Sun Belt Conference that bowl games outside of the College Football Playoff are meaningless.
The six bowls involving Sun Belt teams and their performance this year potentially means about $4.7 million for the league.
The Sun Belt placed six teams in bowls and won four of them, both highs for the league that was formed in 2001. The performance was enough for the league to expect a jump from fourth place to third place in the year-end rankings of Group of Five conferences, which are calculated to determine distribution of a portion of revenue coming from the College Football Playoff.