Official Site of the Red Wolves · Aug 3, 2021
A-State Athletics Announces Partnership with Affinity Licensing
JONESBORO, Ark. (8/3/21) – Arkansas State Athletics has entered into a partnership with Affinity Licensing for exclusive trademark licensing, Vice Chancellor for Intercollegiate Athletics Tom Bowen announced Tuesday.
Affinity will act as the exclusive agency to manage the Red Wolves' consumer products licensing relationships with manufacturers and retailers. A-State will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.