WholeHogSports · Jul 19, 2020
Yurachek: It's not all about revenue
FAYETTEVILLE -- Athletic Director Hunter Yurachek fully realizes the importance of college football on the University of Arkansas' athletics department budget.
No football at all this fall would have a widespread negative financial impact on Razorback athletics and entities that associate with the department.
But Yurachek has grown weary of the talking point about how college administrators are holding out hope for football no matter what comes of the covid-19 trends.
"I hate the narrative that we're doing this just for the money at this level," Yurachek said in one of the many moments of candor he showed on a Zoom conference with reporters Thursday.