Brian Reindl said Wal-Mart Stores Inc.'s interest in the movie Greater -- the story of the life and death of former University of Arkansas offensive lineman Brandon Burlsworth -- began when he showed the film to Chief Executive Officer Doug McMillon last January.
Reindl said McMillon loved it and, nearly a year later, the Bentonville-based retailer is throwing some of its marketing muscle behind the film as it is released on DVD nationwide today.
"For one reason or another, we have been chosen as kind of a golden child," said Reindl, the film's co-writer and producer. "And we are very happy about it, very excited about it.