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UA looking to fill senior AD position

FAYETTEVILLE — The University of Arkansas athletic department wants to get ahead of the impending legislation that will allow college athletes to capitalize on their marketability.

So the UA has advertised for a new senior athletics director role that will serve as a facilitator for athletes in their personal branding, or what is commonly called name, image and likeness.

The NCAA legislation to approve of NIL advancement, tabled in meetings last week, has been sidetracked somewhat due to the covid-19 pandemic, but those in college athletics understand it is on the way.

“The name image and likeness train is coming down the track quickly,” Arkansas Athletic Director Hunter Yurachek said on Thursday.