Team has to earn the Hog logos

FAYETTEVILLE -- University of Arkansas Coach Chad Morris and his staff put together a plan to improve the resolve of the Razorbacks during winter conditioning and it started with a one-word challenge and stripping away of some of the perks of playing football.

The department's social media team has posted several videos during the winter of players working out in drab grey sweats with no Razorback logos visible. The state of the art locker room at the Smith Football Center, which is undergoing renovations, has also been deemed as off limits.

"It's a big deal to play football at the University of Arkansas," Morris said on national signing day Wednesday. "There's no entitlement. We've got to…